Business: Wrap Your Baby, A Christmas Parade

There's this amazing woman I know who runs lives this amazing business and brand called Wrap Your Baby. She promotes, lives, advocates for baby wearing. She teaches moms how to practice gentle, attached parenting through building this amazing bond by baby wearing. It's beautiful, I tell you what. This is the second time I've had the honour of shooting for her, and the occasion for these photos was a cool local baby wearing group who got together and organized to march in a parade as a large group! It was just so fantastic to go out and see all these mamas {AND daddies!} wearing their babies - from new little ones, to toddlers, and even stuffed animals and baby dolls being worn by walking kids.